Digital, variable marketing materials – printed and fulfilled on-demand.

When Allegro first opened its doors, we started out as a traditional direct marketing firm. We created direct mail and other direct response printed materials. As marketing has evolved, so has Allegro. Our core areas of expertise have shifted to include the development of highly targeted collateral materials and response-driven online communications. From the marriage of traditional direct mail and online technology, FreshDM was born.

Many of our financial services and insurance clients need a way for marketing managers, sales staff, or agents to create highly customized, variable direct marketing materials. We developed FreshDM to help our clients create documents with dynamic information that are more relevant and speak to the needs of customers and prospects.

Allegro loads in the marketing materials – including email, postcards, flyers, sell sheets, letters, brochure, and direct mail packages – and then sales staff or marketing managers can choose from the materials loaded, customize content, import a list from salesforce.com or other databases, and have the materials printed and mailed.

FreshDM can be used alone, or integrated with Salesforce.com and allows for tracking and reporting of your marketing programs. FreshDM also works with other CRM solutions and can be customized in many ways to fit your unique needs.

Compare FreshDM to the cost of sending traditional direct marketing.
Download the Cost Benefit Sheet (PDF)

For more information, contact us at 630.495.1600 for a Free Demo.

FreshDM – Available on the Force.com AppExchange

Salesforce.com customers can request info about FreshDM on the Force.com AppExchange. FreshDM allows users to access their company’s marketing materials through a custom tab on their Salesforce.com. Then they can mail or email Salesforce.com leads and contacts with FreshDM.

Key features of FreshDM for Salesforce.com include:

  • Easy-to-use list selection and import from Salesforce.com
  • Enable variable on-demand versions of your company’s creative materials
  • Give your field sales force or marketing team ordering capabilities
  • Eliminate waste and costs associated with pre-printed materials
  • No production quantity minimums

Special Pricing for 2011:

  • Small Firm (5-100 seats): $55/user/month and $300 per marketing template.
  • Platform licensing available for larger firms and marketing users
  • FREE setup of up to 5 marketing materials (5 seat minimum, 1 year commitment)

For more information, visit the FreshDM listing on the Force.com AppExchange.

For more details, download the FreshDM for Salesforce Info Sheet

For Printers – Capture more digital printing business with FreshDM.

FreshDM can help you enhance the digital printing opportunities you offer your clients. FreshDM seamlessly integrates with Salesforce.com so that your clients can create digitally printed materials right from their computers. It’s easy to customize your print solution to the needs of each client.

Minimal upfront investment
Think about building a custom print on-demand system for yourself. On the low end, you may commit $500,000 or more to the project. In addition, you will be responsible for maintaining and upgrading the system. You could use a different pre-built system similar to FreshDM. However, you may need to give up control over the client relationship to use it. With FreshDM, you are in control.

In addition, FreshDM can be set up and implemented within a few weeks compared to months or even years to develop your own system. It also offers unlimited expandability. As your clients grow, your FreshDM system will keep pace. FreshDM is cloud based, so there are no servers or special equipment for you to buy.

Easier and faster print approvals
FreshDM generates a print ready PDF for your clients to approve. Variable information is already loaded into the template so that clients approve every single piece to be digitally printed. This minimizes the opportunity for error.

Makes you a preferred and easy choice for print and fulfillment
With FreshDM, you maintain control of the print relationship with your client. And because clients can order emails, print on-demand materials, and pre-printed warehouse materials, you become one source for marketing needs.

Integrates seamlessly with Salesforce.com
FreshDM was designed to integrate seamlessly with Salesforce.com. This means your clients can access FreshDM from a tab in their Salesforce.com menu. It’s easy for clients to pull lists, track mailings, and create follow-up tasks. In addition, FreshDM is compatible with other types of client contact management software.

Branded to your company
FreshDM can be skinned and branded to look just like your company’s website and marketing materials. Your clients will see FreshDM as a part of your company’s services.

FreshDM positions you as the digital expert. Call 630.495.1600 for a FREE Demo today!

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