We are experiencing an early Spring here in the Chicago area. Flowers are blooming, lilacs are perfuming the air, and color is everywhere. A string of sunny days and warm weather has put everyone in a stellar mood! This is the time of year that makes me glad (for a little while) to live in the Midwest. Optimism and growth seems to be extending to the business world as well. Many of our clients are resurrecting projects and starting new initiatives. It appears that the budget lockdown of 2009 is making its departure.
With Earth Day right around the corner, we are working on some Spring cleaning and recycling at Allegro. I look back at our business practices from 10 years ago and see that we use SO much less paper these days. With electronic PDF layouts zooming around the country, we have cut our FedEx and printing budget by 70% – sorry, FedEx. Our own communications are predominantly electronic and we are creating more and more web content and email for clients, too.
What will you be working on this Spring? Is it time to invent some new creative? Roll out an innovative product or service? Reach out to a new audience segment? Allegro can help bring your direct and internet marketing initiatives into focus during this exciting time.
Email Ada to get started!
